KOBA Media Conference
conference

KOBA 2026 Media Conference

The KOBA 2026 Media Conference offers trends and insights into broadcasting and media, and will be held over two days, May 21 and 22, at the COEX Conference Center.
This year’s conference will explore changes in the media landscape, including media trends, content creation and media applications using generative AI, XR production, and cloud technologies.
We invite you to experience the evolving world of media firsthand at the KOBA 2026 Media Conference.

Conference Summary

Event Title KOBA 2026 Media Conference
Date Wednesday, May 13 & Thursday, May 14, 10:00-17:00
Venue 307, 308, 403 Conference Room, COEX
Hosting organizations KOBETA, Korea E & Ex
Inquiries KOBETA T) 02-3219-5635~42
Hosting organizations
  • KOBETA
  • Korea E & Ex


Program Overview

Conference Room No. Session Time Presentation Title Speaker
307 AI Media Innovation 10:00 -10:40 How Media-Specialized Agents Transform Workflows Jiwon Seo, Senior Manager, NAVER Cloud Taeo Kim, Leader, NAVER Cloud
10:50~11:30 In the Age of AI Agents, Content Assetization Comes First Sunho Baek, CEO, Twigfarm
AI Content Paradigm I 13:00~13:40 Opening a K-Wonderland with AI Media Art Yium Lee, Artist Director, IUM GENESIS
13:50~14:30 AI On Air – The Future Heard Together by Humans and AI Hongbeom Kim, CP, KBS Cool FM
14:40~15:20 A Developer Who Stopped Coding in the Age of AI Gyeongchan Ahn, Deputy General Manager, IT Solutions Team, MBC
15:30~16:10 Introduction to Generative AI-Based Video Object Removal Technology Junyoung Park, Manager, AI & Technology Research Center, SBS
16:20~17:00 AI-Powered Real-Time Highlight Discovery Yohan Choi, Senior Specialist, AWS Media Edge
308 Media Trends I 10:00 -10:40 The New Era of Media Distribution: K-FAST Johan Kim, Executive Director, NEW ID
10:50 -11:30 Data-Driven AI Media Mix and Maximizing Advertising Efficiency Soochul Park, Manager, Data Analytics Team, BAT
AI-Powered VFX Content Production 13:00 -13:40 Producing with AI, XR, and VFX Taehwan Kim, Head of Team, Post-Production Technology Bureau, KBS
13:50 -14:30 AI Digital Asset as the New Foundation of VFX Yungeuk Kang, Professor, College of AI Convergence, Sejong University
14:40 -15:20 Next Pipeline – ractical Strategies for Integrating AI into VFX Production Hyungrok Kim, AFX Supervisor, Studio Freewillusion
Radio and AI 15:30 -16:10 Insights into the RADIO-AI Production Ecosystem Woosung Kim, Director of Programming, YTN Radio
16:20 -17:00 An Engineer’s Perspective on Integrated Radio Cheol Han, Senior Manager, Information Systems Department, CBS
Conference Room No. Session Time Presentation Title Speaker
307 Broadcasting and Technology in Terrestrial TV 10:00~10:40 Ultra-Precise PNT via Terrestrial Broadcast Networks Seongjun Ahn, Senior Researcher, Media & Broadcasting Research Lab, ETRI Sungho Jeon, Deputy General Manager, Technology & Information Business Team, MBC
10:50~11:30 Vibe Coding for Broadcast Engineers Taehun Kim, CEO, SideOnAI
11:40~12:20 AI-Driven Transformation of the Broadcast Media Industry The Korean Institute of Broadcast and Media Engineers ∙ Future Broadcast Media Standards Forum
AI Content Paradigm Ⅱ 13:00~13:40 AI-Powered Metadata Automation: Real-World Use Cases Namkyung Lee, Head of Media Intelligence Research Lab, ETRI
13:50~14:30 AI-Enabled Short-Form Content Production Services Jaeyoung Jeon, Deputy General Manager, AI & Technology Research Center, SBS
14:40~15:20 Building an In-House AI Search System for Text and Images Jaewoo Jung, Deputy General Manager, Network Technology Department, EBS
The Future of Sound 15:30~16:10 Generative AI in Audio Production and Immersive Media Sangmin Oh, Adjunct Professor, Department of AI Immersive Media, Hongik University
16:20~17:00 Dolby Atmos for Sound Design and Immersive Experiences Shinwon Choi, Audio Director, Broadcast Technology Team, SBS A&T
308 Media Trends Ⅱ 10:00~10:40 Essential AI Content and Legal Issues in the Age of AI Transformation Myunghoon Kim, Patent Attorney, Yulchon LLC
10:50~11:30 Beyond Cord-Cutting and Streamflation: Competing in the Global FAST & OTT Market Junghoon Han, CEO, K-EnterTech Hub
11:40~12:20 Terrestrial Platforms in Crisis: Rethinking Public Value Future Broadcasting Research Group
AI-Driven Production Infrastructure 13:00~13:40 PRISM: Architecture and Strategy of MBC’s Next-Gen Production Platform Suho Woo, Deputy General Manager, IT Infrastructure Team, MBC
13:50~14:30 Next-Gen NDS: Transforming News Production with AI Jonggeun Lim, Senior Manager, Broadcast Technology Team, SBS
14:40~15:20 S-Broadcaster: Redefining Broadcasting Beyond Hardware Sunghoon Kim, Technical Director, KBS
15:30~16:10 AI-Powered GPS Coding for Sustainable Marathon Broadcasting Donghwan Kim, Outside Broadcast Director, KBS
16:20~17:00 SMPTE 2110 - Ugly, Bad and Good PTP Architecture and Best practices Joohyung Woo, Branch Manager, Telestream
403 Virtual Content Creation 10:00~10:40 Virtual Idols: A New Frontier in Content Siyong Noh, Variety Show Producer, MBC
10:50~11:30 Virtual Production in Action: BTS RM Case Study Woohyeong Kim, Cinematographer, CGK
11:40~12:20 AI-Driven Virtual Content in Broadcasting: Use Cases Sangwook Lee, Head of AIXR Content Team, MBC C&I
Redefining Cinematography: Production Transformation in the AI Era 13:00~13:40 From Cinematographer to Designer : Crafting High-End Workflows: Insights from a Netflix Producer and Visual Director Sungi Kim, Producer; Sungchul Choi, Visual Director Taerim Koo, Cinematographer, EBS
13:50~14:30 A Cinematographer’s Solo Production with Generative AI Taerim Koo, Cinematographer, EBS
14:40~15:20 Documentary Reimagined: Filmmaking Essentials in the AI Era Seungwon Son, Producer, G1 Broadcasting Sangmin Kim, Cinematographe, G1 Broadcasting
Next-Generation Lighting Design 15:30~16:10 Lighting the Story: The K-Drama Look Unveiled Donghoon Eun, Lighting Director, MBC
16:20~17:00 The Future of Show Lighting Consoles, Driven by AI Jongseon Yoon, Lighting Director, SK Stoa Seunghoon Jeon, Lighting Director, SBS A&T Jina Jeon, Lighting Director, KBS Sanggeun Lee, Lighting Director, MBC